October 25, 2006
At this point in time I am writing the conclusions of my thesis. During the journey of this research, my interest for topics that are related to my research is increased significantly. Therefore I keep track of some sites that regularly write about related topics, for instance TechCrunch of Michael Arrington. Yesterday TechCrunch posted about a new startup called iLike. It has some similarities with Last.fm and Pandora. Recently, many services started which can be compared to Last.fm and/or Pandora.
The reason I write about iLike, is because one of my conclusions it that recommendations are important in these kind of services. I did not try the service, but it is nice to notice that companies like this are there, and that they are related to my study. My first impression is that it can be compared to Last.fm, because they seem to support a community.
I think it would have been a service that could have been of value for my thesis, if it had just existed six months ago…
October 2, 2006
I ran into an interesting article today, where mass customization of television is the subject.
The best thing of this article is that it has some similarities with my research, and that some early conclusions seem to correspond. The experience when customizing digital products seem to be very important, which is rather different than with mass customization of physical products. The interaction length of time should be as short as possible when customizing physical products, while it seems it should be long when customizing products. The experience is still important when customizing digital products, but not during the interacion process, but during use. With digital products, the interaction process with the supplier and the use of the product happens at the same time. This shows some similarities with services; services are always produced and used simultaneously. One can only value a digital product after it is being used.
The above argument shows similarities with the following quote from the article: “Community based interactive channels and programmes let viewers feel they are a part of the programme, that their views and opinions make a difference and that they are part of an active community. This emotional connection will not only keep them watching, but also participating.” Close relationships between supplier and consumer are important, what indicates that a high degree of customization (consumer involvement) should be available.
Social also communities seem to be important for experience goods. “The real challenge for us all is to create cost-effective, revenue-generating interactive services, whether for brand promotion, product sales, social networking or gaming, that deliver both shared and unique experiences and foster active communities of interest.”
It seems that customization of television shows similarities with customization of digital music. Nice for further research…