Customization in the Internet economy is getting recognized

July 26, 2006

While I am writing my thesis, and reading literature on mass customization, characteristics of information products and other parent disciplines for this research, it is getting clearer that existing literature has a gap on customization of digital or information products. That makes my research interesting for me and maybe for some other people too.

As can be read on this blog, digital products are being customized and personalized on the Internet. Digital products in the form of music, or music stations, can be customized on and Pandora. As I had contacted Frank Piller before on this research, he showed his interest in the subject. Now on his mass-customization weblog this topic is getting attention, as he has reviewed Pandora and some other services that allow music to be personalized.

It makes me curious if customization and personalization is getting more attention in scientific literature in the near future. But if Frank Piller is starting to mention it, I’m sure it will.